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The case for the marketing department as a full partner in biometric data privacy

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How critical is a company’s marketing department to developing and safeguarding biometric data?

This is not a survey, but chances are a fair number of people pictured foxes guarding henhouses.

It probably has nothing to do with marketing as a department or a career, but the self-realization that proximity to treasure can soften one’s virtuous convictions. Temptations abound.

A trio of writers has called this lurking thought what it is: needlessly limiting for biometric data strategies and even for entire companies. And the team has some studies that pretty much make the case.

Read al about their research in this article.

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